Management Team

Mike_Amidi2Mike Amidi

Co-founder, Chief Executive Officer (CEO)

Mr. Amidi, has over 25 years of experience in semiconductor and technology industry where he spent the last 20 years in Solid State Storage were he held various management and executive positions in companies such as STEC, SMART, Netlist, and WD. Mike held several executive level responsibilities to manage business units with over $130M P&L where he has successfully managed several groups across geographically dispersed areas such as U.S., China, Malaysia, Taiwan, and Brazil.

Mike has vast knowledge of storage, Flash, and DRAM design, development, and product marketing where he managed to develop, a series of successful product portfolio that revolutionized these industries. Mike has over 15 years of design and development expertise. He held many hands-on positions such as Hardware Engineering, Software and Firmware Engineering, ASIC and FPGA design, PCB layout engineering, and test engineering. Mike has 22 granted Patents through US Patent office. Mike has several publications in storage and semiconductor industries as well.

Among his expertise are Executive Management, P&L, Strategic Management, Finance, Marketing, Accounting, and Product Development, Program Management, and IP development. Mike holds a Bachelor’s degree in Electrical and Computer Engineering, a second Bachelor degree in Business Management, and a Master of Business Administration (MBA) degree with concentration in Finance.


Frankie_RoohparvarFrankie Roohparvar

Co-founder, Chief Strategy Officer (CSO)

Mr. Roohparvar, has over 30 years of technology and executive management experience, and a proven track record in the creation and execution of successful corporate strategies that have benefited start-ups and large semiconductor companies.

Prior to joining Xitore, Mr. Roohparvar served as Vice President and Senior Strategic Advisor at HGST (a WD company). He became part of the HGST team as a result of HGST’s acquisition of Skyera, an All Flash Array Storage start up, where he served as the CEO. Prior to joining Skyera, Mr. Roohparvar was the General Manager and Vice President of the NAND business unit at Micron Technology. Mr. Roohparvar is a prolific inventor and has over 525 authored and co-authored granted Patents with US Patent Office.  He also served on the board of directors of Link-A-Media, a flash controller company acquired by SK Hynix in 2012.

Mr. Roohparvar holds a Bachelor of Science degree in Computer Engineering from Iowa State University, a Master of Science degree in Electrical Engineering from Santa Clara University, and Master of Business Administration (MBA) degrees from both Columbia Business School and the Walter A. Haas School of Business at the University of California at Berkeley.

Wayne EisenbergWayne Eisenberg

Executive Vice President, Sales & Marketing

Mr. Eisenberg has over 30 years of experience in the digital storage, semiconductor, and technology Industries, with an exceptional proven track record in global sales and executive leadership. Mr. Eisenberg’s impressive record of achievements includes 18 years in the solid state storage market. He has successfully leveraged both direct and indirect sales models across diversified, globalized customers in Enterprise, OEM, Channel, and Consumer market segments.

Prior to joining Xitore, Mr. Eisenberg served as Senior Vice President of Global Sales for OCZ Storage Solutions (a Toshiba Group Company), where he helped guide the company through a successful acquisition by Toshiba.  Prior to OCZ, Mr. Eisenberg spent 16 years at SMART Modular Technologies, a developer of memory and solid-state storage subsystems, where he held various senior sales management positions, including nine years as Vice President of Worldwide Sales and Marketing Communications. Through his efforts in penetrating new markets, securing major European wins, establishing a channel operation, and managing executive negotiations on all major enterprise sales and distribution agreements, SMART’s worldwide sales increased from $70M to $1B and the global account base grew from 60 to 800+, including customers such as Cisco, IBM, Dell, Alcatel-Lucent, and Ericsson.

Mr. Eisenberg has also served as the Area Sales Manager for the Notebook Computer Division of Toshiba America Inc. and under his leadership, the business division revenue grew from $31M to $64M. During his early career, Mr. Eisenberg held sales and marketing positions with GRiD Systems and Harris Corporation.

Mr. Eisenberg also serves on Xitore’s Board of Directors.